Home › ITV partners with Sorenson Media to launch linear addressable advertising
 

Keywords :   


ITV partners with Sorenson Media to launch linear addressable advertising

2017-11-09 17:35:39| Digital TV News

ITV, the UKs biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Medias technology to execute addressable advertising campaigns across ITVs range of linear broadcast channels starting early next year.

Tags: media advertising partners linear

Category:Consumer Goods and Services

Latest from this category

All news
22.11Spain fines budget airlines including Ryanair 179m
22.11Formulating Biphasic and Triphasic Products
22.11Gatwick terminal evacuated due to security risk
22.1168% of US households have a smart TV, 46% have a streaming media player
22.11Reliance and Disney complete India JV transaction
22.11HbbTV Association appoints Service List Registry
22.11ocilion brings Prime Video and YouTube to its IPTV platform
22.11WISI's Inca IP Video Platform supports A3SA-protected content
Consumer Goods and Services »
22.11Spain fines budget airlines including Ryanair 179m
22.11Eastern North Pacific Tropical Weather Outlook
22.11Atlantic Tropical Weather Outlook
22.11Rush PANTS
22.11SBS
22.11/
22.11 YOU
22.11
More »