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Improve Your Content Marketing ROI Tips from 10 Experts & Brands
2014-09-07 17:03:19| Marketing and Public Relations - M&O
With over 90% of BtoB and BtoC companies investing in content marketing (study by CMI and MarketingProfs) it’s remarkable that 90% of companies are not confident in their ability to measure the ROI of their content marketing efforts (study by Contently). Information overload makes reaching customers with content more challenging than ever and business leaders need to […]
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Category:Information Technology