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In the money: Forever Faster strategy to drive Puma turnaround

2014-02-20 18:06:00| Daily apparel & textile news and comment - from just-style.com

Despite delivering a disappointing fourth-quarter and full-year performance, German sporting goods firm Puma believes it has laid down the foundations that will return the company to its sportswear focus, with a new brand campaign dubbed 'Forever Faster' designed to put it back on track.

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