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India launches premium homes viewership measurement
2019-06-30 12:00:37| Digital TV News
BARC India has announced the launch of 'PrimaVU' aimed at measuring viewership from premium homes. With PrimaVU, BARC India introduces the concept of 'Viewing Minutes', the sum of all individuals watching an event and the time spent by each.
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india
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Category:Consumer Goods and Services