While there are some who think the expression influencer is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and theres good reason for increased confidence: The 2019 Content Preferences […]
The post Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond appeared first on Newsroom.