(Telecompaper) Jolla has started taking orders for the first smartphone running its Linux-based Sailfish mobile operating system. It aims to start shipping the phone initially in Europe by the end of this year. Customers who pre-order now will pay EUR 399 for the device. For an additional EUR 40 they can join the Jolla "movement", participate in launch campaigns and receive a Jolla t-shirt and limited edition version of the phone. An extra EUR 100 adds an exclusive shell for the phone (called the Other Half), priority in booking the limited edition phone and EUR 100 off the next purchase of a Jolla device. The Jolla smartphone will feature a 4.5-inch Estrade display, dual-core processor, LTE and an 8 megapixel auto-focus camera and also work with Android apps. The Other Half allows users to customise both the colour and software of the phone, creating new user profiles and functionalities.