Home › Kantar launches industry-wide ad effectiveness measurement platform
 

Keywords :   


Kantar launches industry-wide ad effectiveness measurement platform

2020-07-22 12:00:18| Digital TV News

Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.

Tags: platform measurement effectiveness launches

Category:Consumer Goods and Services

Latest from this category

All news
06.12Warm Welcome hubs an 'important' helping hand
06.12Failed Sarah Ferguson-backed app received 1m taxpayers' money
05.12Five takeaways from the blockbuster Netflix Warner Brothers deal
05.12Shoppers loved the 'fabric queen'. Then, order by order, her story fell apart
05.12Jamie's Italian to return six years after collapse
05.12US hits out at EU's 'suffocating regulations' after it fines Elon Musk's X
05.12Disruption as flights resume at Edinburgh Airport after outage
05.12Martin Lewis on what people misunderstand about credit scores
Consumer Goods and Services »
06.12Introducing USMEFs new chair
06.12This Week in Agribusiness, December 6, 2025
06.12This Week in Agribusiness, December 6, 2025
06.12Warm Welcome hubs an 'important' helping hand
06.12FFA Chapter Tribute: Megan Wilde, Santa Maria, Calif.
06.12FFA Chapter Tribute: Megan Wilde, Santa Maria, Calif.
06.12Failed Sarah Ferguson-backed app received 1m taxpayers' money
05.12Five takeaways from the blockbuster Netflix Warner Brothers deal
More »