Home › Kantar launches industry-wide ad effectiveness measurement platform
 

Keywords :   


Kantar launches industry-wide ad effectiveness measurement platform

2020-07-22 12:00:18| Digital TV News

Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.

Tags: platform measurement effectiveness launches

Category:Consumer Goods and Services

Latest from this category

All news
28.02Rent tops 1,000 a month in more areas - find out where
27.02What the Warner Bros deal could mean for streaming, cinemas and news
27.02Sam Altman backs rival Anthropic in fight with Pentagon
27.02Brewdog expected to announce sale early next week
27.02Government to give go-ahead for 1bn defence helicopter deal
27.02Waitrose to suspend mackerel sales due to overfishing concerns
27.02SSE Airtricity to reduce gas prices by 8% from April
27.02Tyrrells plans to give vegetable crisps the chop
Consumer Goods and Services »
28.02This Week in Agribusiness, February 28, 2026
28.02This Week in Agribusiness, February 28, 2026
28.02Rent tops 1,000 a month in more areas - find out where
27.02What the Warner Bros deal could mean for streaming, cinemas and news
27.02JBS breaks ground on Cactus beef plant expansion
27.02Gov. Pillen signs bill to streamline livestock zoning processes
27.02Beefs positive consumer valuation driven by quality
27.02Sam Altman backs rival Anthropic in fight with Pentagon
More »