Home › Kantar launches industry-wide ad effectiveness measurement platform
 

Keywords :   


Kantar launches industry-wide ad effectiveness measurement platform

2020-07-22 12:00:18| Digital TV News

Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.

Tags: platform measurement effectiveness launches

Category:Consumer Goods and Services

Latest from this category

All news
02.05RIFMs Aurelia Lapczynski To Participate at the SETAC Europe 34th Annual Meeting
02.05ACI, Clean Fuels Name 2024 Glycerine Innovation Award Recipient
02.05TikTok and Universal settle music royalties dispute
02.05UK forecast for slowest growth of richest nations
02.05Building gigafactory 'going to be a wild ride'
02.05Building gigafactory 'going to be a wild ride'
02.05Uber faces 250m London black cab drivers lawsuit
02.05New Febreze Car Dials Up the Intensity in Automotive Air Care
Consumer Goods and Services »
02.05ACI, Clean Fuels Name 2024 Glycerine Innovation Award Recipient
02.05RIFMs Aurelia Lapczynski To Participate at the SETAC Europe 34th Annual Meeting
02.05Sherwin-Williams Launches High Performance Flooring Visualizer
02.05TikTok and Universal settle music royalties dispute
02.05Farm Progress America, May 2, 2024
02.05Farm Progress America, May 2, 2024
02.05UK forecast for slowest growth of richest nations
02.05Building gigafactory 'going to be a wild ride'
More »