Home › Kantar launches industry-wide ad effectiveness measurement platform
 

Keywords :   


Kantar launches industry-wide ad effectiveness measurement platform

2020-07-22 12:00:18| Digital TV News

Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.

Tags: platform measurement effectiveness launches

Category:Consumer Goods and Services

Latest from this category

All news
14.03Car sharing switches to electric to boost appeal
14.03Exclusive: Every McDonald's in Britain warned of legal action over failing to tackle staff sex abuse
13.03Judge orders Trump administration to give fired workers their jobs back
13.03Warning Thames Water collapse could cost taxpayers billions and hit pensions
13.03Judge orders Trump administration to give fired workers their jobs back
13.03'Huawei lobbyists' held in Belgium raids over EU corruption
13.03Pressure grows to hold secret Apple data privacy hearing in public
13.03Pressure grows to hold secret Apple data privacy hearing in public
Consumer Goods and Services »
14.03Car sharing switches to electric to boost appeal
14.03Exclusive: Every McDonald's in Britain warned of legal action over failing to tackle staff sex abuse
13.03Continental Refining Company targets Southeastern feed mills for cattle-formulated UltraBlend Soymeal
13.03Glenn Laursen Brinkman
13.03U.S. cattle producers hail new WOTUS guidance
13.03Judge orders Trump administration to give fired workers their jobs back
13.03Warning Thames Water collapse could cost taxpayers billions and hit pensions
13.03Howard Hill honored with NPPC Hall of Fame induction
More »