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Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture

2015-04-28 05:04:12| Grocery - Topix.net

British grocer Tesco's customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored "strategic options," will transfer many of its employees and data assets to Tesco's US-based joint venture partner Kroger. Under the transaction, "dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a new long-term license and service agreement and the acquisition of certain assets from dunnhumbyUSA by Kroger," according to a Kroger press release .

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