Reuters: Los Angeles Mayor Eric Garcetti launched a "Save the Drop" campaign on Thursday, seeking to rally residents of California's most populous city behind water-saving measures in the face of a devastating, multi-year drought.
The public relations push comes as state officials tighten already strict rules on water usage and ask cities and towns across California to enforce a 25 percent reduction in water usage before the hot, dry summer season begins.
California is entering its fourth year of a...