Home › MRC issues guidance on OTT/CTV and SSAI video measurement
 

Keywords :   


MRC issues guidance on OTT/CTV and SSAI video measurement

2021-09-03 09:19:22| Digital TV News

August 30, 2021 The MRC has issued a final version of its updated guidance and best practices document for measurement in OTT and CTV environments, and when Server Side Ad Insertion (SSAI) digital video techniques are used.

Tags: video issues measurement guidance

Category:Consumer Goods and Services

Latest from this category

All news
22.11Gatwick terminal evacuated due to security risk
22.1168% of US households have a smart TV, 46% have a streaming media player
22.11Reliance and Disney complete India JV transaction
22.11HbbTV Association appoints Service List Registry
22.11ocilion brings Prime Video and YouTube to its IPTV platform
22.11WISI's Inca IP Video Platform supports A3SA-protected content
22.11Bitmovin launches AI-powered contextual advertising
22.11Charter to acquire Liberty Broadband
Consumer Goods and Services »
22.11iPhone XS 256gb
22.1122
22.11
22.11 Fender MIJ Heritage 60 Telecaster Custom
22.11
22.11
22.1110kg1×10
22.11 FLOW
More »