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Marketers scan consumers' brains to test commercials
2015-11-04 17:05:40| Telecom - Topix.net
Brainsights records when people are paying attention by getting them to wear wireless headsets that take an electroencephalogram scan, measuring electrical activity in the brain. Marketers would love to know what's going on inside your head when you watch their commercials - and now they can find out, thanks to a technique called neuromarketing.
Tags: test
consumers
scan
commercials
Category:Telecommunications