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Microsoft expands buyback deal to goose sales of Surface, Windows phones

2013-09-19 21:48:57| InfoWorld: Top News

Microsoft has expanded a buyback program intended to boost sales of Windows smartphones and tablets, and will pay up to $350 for a wide variety of rival hardware powered by Apple's iOS and Google's Android. Stephen Baker, an analyst at the NPD Group who specializes in retail, applauded the deal. "This is clearly a marketing ploy, [but] they usually prove to be good programs for getting people into stores," said Baker.

Tags: sales windows deal microsoft

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