NIKE, Inc. announced today that Jim Scholefield will become its Chief Information Officer reporting to Eric Sprunk, Chief Operating Officer for NIKE, Inc. In this role, Jim will be responsible for leading NIKE, Inc.'s technology strategy to support the company's future growth. Jim most recently served as Chief Technology Officer for The Coca-Cola Company, where he was responsible for creating and executing its worldwide information technology strategy, technology operations, production support and technology engineering across The Coca-Cola Company.