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New Vehicles Priced Below MSRP Attract More Buyers
2013-11-04 23:12:32| AutomotiveDigest.com - Automotive Industry News
The belief that advertising competitive prices for new vehicles online is fueling a race to the bottom simply isnt holding up under analytic scrutiny. An AutoTrader.com digital audience analysis of over 6,605 new vehicle sales across 1,000 dealerships showed: New cars priced below MSRP get 34 percent more page views than new cars priced at MSRP Dealers who priced their new vehicles below MSRP sold 20 percent more new cars than their counterparts who used MSRP instead Buyers traveled an average of 10 more miles to dealers who listed their news cars below, rather than at, MSRP Having an effective pricing strategy online doesnt equate to a race to the bottomit results in winning the race to the consumer, said Scott Hernalsteen, senior director of enterprise analytics at AutoTrader.com. Read on ...The Article New Vehicles Priced Below MSRP Attract More Buyers appeared first on Automotive Digest.
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Category:Automotive
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