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Next-Gen TV audience measurement pioneered in Phoenix Model Market project

2019-04-04 16:10:23| Digital TV News

Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.

Tags: project market model audience

Category:Consumer Goods and Services

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