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Nielsen launches next-gen analytics platform covering top 56 U.S. TV markets

2018-04-05 15:40:45| Digital TV News

Nielsen (NYSE: NLSN) has announced the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Smart TV viewership data for deeper insights into audience flow, retention and engagement.

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