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Oracle Adds Optimization to Marketing Cloud with Maxymiser
2015-08-21 07:41:14| Telecom - Topix.net
Maxymiser said its platform optimizes more 20 billion customer experiences per month for brands such as Lufthansa, Tommy Hilfiger and Wyndham. Oracle on Aug. 20 revealed that it has agreed to acquire New York-based Maxymiser , a provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app.
Tags: marketing
oracle
adds
cloud
Category:Telecommunications
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