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Oracle buying marketing software vendor Responsys for $1.5 billion

2013-12-20 17:00:56| InfoWorld: Top News

Oracle is set to acquire business-to-consumer marketing software vendor Responsys for $1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft. Responsys' board has approved the deal, which is expected to close within the first half of next year, according to Friday's announcement.

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