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Real estate agents underinvesting in Facebook and search engine ads

2015-03-18 14:32:55| Real Estate - Topix.net

Many real estate agents recognize that Facebook and search engines are potent marketing tools, but a recent Inman survey suggests they are still underinvesting in advertising on these platforms. Search engine and Facebook ads provide the best return on investment among online lead sources included in the survey, with leads generated by the two sources ranking as the only types to earn more ratings of "great," "good" and "mediocre" collectively than ratings of "poor," the survey found.

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