Home › Roku video ads more effective than linear TV ads
 

Keywords :   


Roku video ads more effective than linear TV ads

2018-04-25 17:30:48| Digital TV News

Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).

Tags: video tv effective ads

Category:Consumer Goods and Services

Latest from this category

All news
26.04John Lewis job applicants get questions beforehand
26.04Phase Change Cosmetic Patented by Amorepacific
26.04TikTok China parent firm says no plans to sell app
26.04Why green steam is a hot issue for business
26.04The ex-flight attendant who now leads the airline
25.04Sunscreen That Brightens Skin and Allows Vitamin D Production
25.04La Roche-Posay Unveils Dark Spot Innovation
25.04Symrise: Q1 2024 Financials
Consumer Goods and Services »
26.04John Lewis job applicants get questions beforehand
26.04Wanhua Chemical Launches Barcelona R&D Center
26.04Phase Change Cosmetic Patented by Amorepacific
26.04Farm Progress America, April 26, 2024
26.04Farm Progress America, April 26, 2024
26.04TikTok China parent firm says no plans to sell app
26.04Why green steam is a hot issue for business
26.04The ex-flight attendant who now leads the airline
More »