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Round-Up - NPD: Fluid Milk Innovation Aims to Reverse Sales Decline

2014-04-23 14:49:00| Daily beverage news and comment - from just-drinks.com

For a product that has endured more than half a century of consumption declines in the US market alone, fluid milk is behaving surprisingly energetically these days. A flurry of innovation in new cow's milk products may at last have the potential to revitalise a sector that has been in the doldrums for decades.

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