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Sales to Hispanics outpacing the market

2015-05-18 16:44:24| Auto Dealers - Topix.net

Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is. In fact, Hispanic consumers could well be the auto industry's leading growth engine for the next 20 to 30 years, many industry executives and marketing experts believe.

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