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Heineken turns up heat on Tecate BBQ campaign in US as brewer targets Hispanics

2018-04-13 16:42:00| Daily beverage news and comment - from just-drinks.com

Heineken is continuing to appeal to Hispanics in the US with a new campaign for Tecate beer that includes bi-lingual point-of-sale and activations around Mexico's appearance at this Summer's FIFA World Cup.

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U.S. firms make efforts to recruit Hispanics

2015-09-19 14:51:49| IT Services - Topix.net

As more businesses look to Hispanics to help improve the bottom line, Latino families and communities depend on stable employment that offers economic security and benefits. U.S. firms make efforts to recruit Hispanics As more businesses look to Hispanics to help improve the bottom line, Latino families and communities depend on stable employment that offers economic security and benefits.

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Sales to Hispanics outpacing the market

2015-05-18 16:44:24| Auto Dealers - Topix.net

Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is. In fact, Hispanic consumers could well be the auto industry's leading growth engine for the next 20 to 30 years, many industry executives and marketing experts believe.

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Among Hispanics, Puerto Ricans seem to have the worst health

2015-05-05 23:20:21| Biotech - Topix.net

A new government report finds that among Hispanic groups in the United States, Puerto Ricans appear to have the worst health. The Centers for Disease Control and Prevention on Tuesday issued its most comprehensive report on Hispanic health, drawing from earlier research.

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5 things to know: Including DFW ranks highly for Hispanics and the economy

2015-02-03 14:41:16| Telecom - Topix.net

Dallas-Fort Worth is the seventh best metropolitan area in the United States for Hispanics and the economy, according to a listing released this week by Forbes . Other Texas cities ranking highly were Houston at No.

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