Suja CEO on the Coca-Cola deal: 'It's been a wild wild ride.. three years ago, we hadn't even sold our first bottle!' While news that Coca-Cola and Goldman Sachs' merchant banking division have invested in organic juice brand Suja probably didn't shock anyone that's been tracking its jaw-dropping growth trajectory, it's hard to believe that Suja is still less than three years old, CEO Jeff Church tells FoodNavigator-USA.