Home › Tesco Goes TSA on Shoppers to Grab Marketing Data
 

Keywords :   


Tesco Goes TSA on Shoppers to Grab Marketing Data

2013-11-05 18:48:20| TechNewsWorld

Tesco, a UK-based supermarket giant, is installing hundreds of screens that will scan shoppers' faces while they wait in line at its gas stations. The information gathered from the shoppers will then be dished to advertisers. Tesco struck a deal with Amscreen, which makes OptimEyes, a system that works by using a camera and TV-style screen.

Tags: data marketing grab shoppers

Category:Information Technology

Latest from this category

All news
»
06.10Glatfelter Develops Biobased Espresso Lid Material
06.10Tropical Storm Milton Potential Storm Surge Flooding Map
06.10Tropical Storm Milton Probabilistic Storm Surge Graphics
06.10Firms urge mayor to rethink congestion charge plan
06.10Tropical Storm Milton Public Advisory Number 5
06.10Summary for Tropical Storm Milton (AT4/AL142024)
06.10Tropical Storm Milton Graphics
06.10Tropical Storm Milton Graphics
More »