A small real estate firm in Washington State caught a lot of flack this week when its latest direct-mail marketing campaign went viral. The ad pitted part-time agents against full-time agents , asked potential clients, "Who would you rather represent you?" Ordinarily, many of us rarely give a second look to the flyers stuck in our mailboxes, but it's hard to ignore such blatant sexism from Costello and Costello Real Estate Group's tone-deaf ad.