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Viacom and Comcast announce advanced advertising partnership
2018-04-23 22:00:05| Digital TV News
Viacom (NASDAQ:VIAB) and Comcast (NASDAQ: CMCSA) are to cooperate on advanced advertising and data. The partnership will integrate Viacoms targeted advertising expertise and national reach with FreeWheels video advertising technology informed by Comcasts anonymized audience data.
Tags: advanced
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Category:Consumer Goods and Services
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