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Viacom and Comcast announce advanced advertising partnership

2018-04-23 22:00:05| Digital TV News

Viacom (NASDAQ:VIAB) and Comcast (NASDAQ: CMCSA) are to cooperate on advanced advertising and data. The partnership will integrate Viacoms targeted advertising expertise and national reach with FreeWheels video advertising technology informed by Comcasts anonymized audience data.

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