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Viamedia, EMX & partners trial programmatic ad insertion on live cable TV

2019-12-18 17:00:18| Digital TV News

EMX and Viamedia have announced the successful trial of Viamedia's QTT cloud-based TV advertising product. QTT uses digital standards to programmatically request and receive ads from an exchange to enable live linear cable TV ad insertion using existing infrastructure.

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Category:Consumer Goods and Services

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