Wageningen UR is looking for companies to jointly launch a public-private partnership to answer questions about what consumers want in terms of biobased packaging of food products and how this can strengthen the position of a brand, citing Coca-Cola and Danone as examples. The PPS is a joint initiative of the research institutes LEI and Food & Biobased Research at Wageningen UR in the Netherlands and packaging producers, brand manufacturers, retailers and sector organisations have until May 11 to get in touch.