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Wakefern, J&J share partnership insights during GMDC HBW Business Session
2015-10-04 12:58:20| Food - Topix.net
Johnson & Johnson and Wakefern Food on Saturday afternoon during the Business Session at GMDC Health Beauty Wellness showcased just how powerful the kind of partnerships generated out of GMDC HBW 2015 can be - a new, dynamic diabetes-centric set co-created by J&J and Wakefern has the potential to generate $1,000 in incremental dollars annually for every new diabetes customer captured by Wakefern's ShopRite stores. It has the potential to generate loyalty among a growing niche consumer base that represents a marketbasket five times larger than their non-diabetic peers.
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Category:Food and Related Products