Nothing in the universe is totally Yin or totally Yang. Yin contains seeds of Yang and vice versa. Too much of one can weaken and consume the other. Your Social marketing energy should be spent on making sure you have a nice balance of Yin Yang.
Here are 4 examples of a Yin Yang imbalance in your Social Media marketing and what you can do about it:
1. Broadcasting.
Shouting messages about your products/services represents too much male principle. Add a strategy of engagement and concentrate on building relationships with your content. Evoking emotions is the key to successful marketing. Practice active listening and foster mutual understanding.
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