Whole Foods the specialty grocery retail giant, that has dominated the "organic" or natural space for years, until recently, reports their fiscal Q1 '15 financial results after the bell on Wednesday, February 11, 2015. The bigger picture on Whole Foods is that the iconic giant is the market share leader and the "first-mover" leader in what is now the faster growing segment of grocery retail, i.e. "specialty organic" or "specialty natural" or healthy living or whatever term you want to use for the segment.