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comScore adds Advanced Audiences to its digital audience measurement solution
2018-05-01 15:30:36| Digital TV News
comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
Tags: advanced
digital
solution
audience
Category:Consumer Goods and Services
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