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Former Brown-Forman executive to lead Beam Suntory's diversity, inclusion efforts
2020-11-09 17:42:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory has created the role of chief diversity & inclusion officer, recruiting a former Brown-Forman employee to fill the role.
Tags: lead
executive
efforts
diversity
Brown-Forman makes New Zealand RTD play with Part Time Rangers buy
2020-10-13 15:16:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman is adding to its RTD stable through the pending purchase of New Zealand-based Part Time Rangers.
Brown-Forman turns spotlight on consumers in Jack Daniel's global ad - video
2020-10-12 14:55:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has launched a new global Jack Daniel's TV advert, a week after unveiling a new master distiller for the Tennessee whiskey brand.
Brown-Forman readies worldwide marketing push for Jack Daniel's - video
2020-10-01 19:05:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has unveiled the first "truly global" marketing campaign for its flagship Jack Daniel's brand, seeking to reverse the Tennessee whiskey's recent sales declines.
Tags: video
marketing
jack
worldwide
Jack Daniel's to get off-premise push as bar closures hit performance - Brown-Forman CEO
2020-09-03 19:01:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel's Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.
Tags: bar
performance
hit
jack
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