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New DARPA Grand Challenge To Focus On Spectrum Collaboration

2016-03-24 07:10:51| rfglobalnet Home Page

DARPA recently announced the newest of its Grand Challenges, one designed to ensure that the exponentially growing number of military and civilian wireless devices will have full access to the increasingly crowded electromagnetic spectrum.

Tags: grand focus challenge collaboration

 

How can augmented reality play a part in drinks marketing? - Focus

2016-03-23 17:23:00| Daily beverage news and comment - from just-drinks.com

From SMEs to corporate global enterprises, all companies understand the importance and benefit of harnessing the power of technology to promote their brands, be it by using social media to interact with consumers, advertising via digital platforms, or using mobile apps. In this day and age, it's becoming increasingly difficult to compete with the competition in a saturated market without a digital and online presence.

Tags: part play marketing focus

 
 

What does the term 'natural' actually mean to consumers? - Research in Focus

2016-03-23 11:11:00| Daily beverage news and comment - from just-drinks.com

'Natural' might be the most popular claim included across new product launches in soft drinks. In fact, last month at the CAGNY investor conference in Florida, The Coca-Cola Co cited 'natural' as one of its six key consumer preferences and trends - along with portion control, sugar reduction and other tactics - to achieve renewed growth across its portfolio.

Tags: in research term natural

 

The LVMH guide to entry-level luxury - Focus

2016-03-22 17:39:00| Daily beverage news and comment - from just-drinks.com

At the CAGE 2016 conference in London today, LVMH CFO Jean-Jacques Guiony spoke about how his company operates in the luxury goods category. Key to bringing in new consumers are entry-level products, about which Guiony said: "We basically rely on them." Here are the main points from his speech on entry-level products as well as on high-end items and the modern marketing methods needed to sell them.

Tags: guide focus luxury lvmh

 

IBT's New CEO Continues to Focus on Customer Service

2016-03-22 11:31:07| Industrial Newsroom - All News for Today

IBT Industrial Solutions is excited to announce that Mike Flannery has taken over as CEO and President of the companya move which translates to better service levels for customers as the company moves forward. Mike was our first choice because he really understands the importance of our relationships with our...

Tags: service customer focus continues

 

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