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In 'kill, kill, kill' world of social media, PR isn't...
2014-09-03 20:48:19| Food - Topix.net
After days of public outcry, an apology and even a $100,000 donation, the chief executive of food service giant has finally resigned, unable to fend off the growing scandal over his mistreatment of a dog in a Vancouver elevator.
What Lies Beneath Social Media Users' Self-Censoring Ways
2014-09-02 21:50:26| TechNewsWorld
People have been reluctant to discuss whistle-blower Edward Snowden's revelations about the NSA's surveillance activities in social media, the Pew Center Internet Project reported last week. Only 42 percent of the 1,800 adults interviewed by the center were willing to post their views on the topic on their Facebook and Twitter accounts, although 82 percent were willing to discuss it face to face.
Oil and gas industry gets pink patina with new woman-focused social media platform
2014-09-02 18:03:51| Oil & Gas - Topix.net
The UpTake: This social media platform is out to shake up the boys club of the male-dominated oil and gas industry.
Tags: media
social
industry
gas
A Call To Action (For Fleet Providers): Owned Media, More Than Being Social
2014-08-31 23:11:49| AutomotiveDigest.com - Automotive Industry News
While brand marketers for consumer companies exploit the new web-created opportunities to catch buyers attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate website and repetitive corporate messaging placed in banner advertising and in social media posts, tweets and photos. By Ed Pierce, ItsTheArtsFleetMarketing.com As a marketing manager for a provider of fleet products or services, you know that the first question an executive will ask is Wheres the value? Are you really going to explain marketing value based on Facebook likes, Twitter follows, and Pinterest pins? Not likely! Its hard enough explaining the value of traditional advertising measures like cost-per-thousand, impressions, awareness and perceptions. Okay, so why will digital marketing become an integral part of every fleet providers integrated marketing strategy? READ MORE The Article A Call To Action (For Fleet Providers): Owned Media, More Than Being Social appeared first on Automotive Digest.
"Pink" oil and gas social platform for women prepares for launch
2014-08-29 02:23:32| Oil & Gas - Topix.net
The oil and gas industry has always been a male-dominated sector, but a new for-profit, industry-backed social media platform is hoping to change that.
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