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PepsiCo gives pre-game launch to Mountain Dew, Doritos Super Bowl ad - video

2018-01-30 16:03:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has unveiled its latest Super Bowl advert, a Mountain Dew and Doritos mash-up that links the company's snacks and beverages in a commercial for the first time.

Tags: video super mountain launch

 

Gruppo Campari unveils second Red Diaries film - video

2018-01-30 15:41:00| Daily beverage news and comment - from just-drinks.com

Campari Group has launched a new Red Diaries film for its namesake spirits brand, as it enters the second year of activation for the campaign that replaced the long-standing Campari calendar. 

Tags: video red film gruppo

 
 

Video ad spend on YouTube & Facebook to grow 130% in just 5 years

2018-01-30 11:00:47| Digital TV News

Juniper Research has found that advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next 5 years, reaching $37 billion by 2022. This is up from an estimated $16 billion in 2017.

Tags: just video years spend

 

Beer and fitness go together in Anheuser-Busch InBev's new Michelob ad - video

2018-01-29 17:35:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev is to tell consumers they can be fit and still enjoy a beer in a new Super Bowl ad for Michelob Ultra.

Tags: new video fitness beer

 

Video behaviour of Dutch consumers 2017 Q4

2018-01-29 16:15:00| Telecompaper Reports

This is the latest edition of our quarterly consumer research on video consumption behaviour in the Netherlands.

Tags: video dutch consumers behaviour

 

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