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Kellogg seizes on Egypt's breakfast cereal surge with Mass Food buy
2015-09-30 15:47:59| Food - Topix.net
The Kellogg Company has acquired Egypt's leading cereal company Mass Food Group for $50m as the country's breakfast cereal category registers rapid growth. The move, according to Kellogg, helps advance its emerging market growth strategy.
Kellogg buys up Egyptian cereal firm for US$50 mil. with sights set on Africa
2015-09-29 23:36:28| Agriculture - Topix.net
Kellogg said Monday that it bought Egyptian cereal company Mass Food Group for US$50 million as it seeks to boost its presence in Africa. When it was founded in 1996, Mass Food was the first company to introduce cereal to Egyptian consumers, Kellogg said.
Kellogg pushes deeper into African market by buying an Egyptian cereal company for $50 million
2015-09-28 22:56:54| Food - Topix.net
Kellogg said Monday that it bought Egyptian cereal company Mass Food Group for $50 million as it seeks to boost its presence in Africa. When it was founded in 1996, Mass Food was the first company to introduce cereal to Egyptian consumers, Kellogg said.
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Kellogg acquires Egypt's leading cereal company for $50M
2015-09-28 22:32:28| Agriculture - Topix.net
In addition to their cereals, the American multinational food manufacturing company have a portfolio that includes Cheez It, Pringles, Famous Amos and Carr's. The Kellogg Company announced it has acquired Egypt's leading cereal company, Mass Food Group for approximately US$50 million on Monday.
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Kellogg buys Egyptian cereal firm for $50 million
2015-09-28 14:08:18| Agriculture - Topix.net
Breakfast cereal maker Kellogg Co. said Monday it is buying Egyptian cereal firm Mass Food Group for $50 million in cash, as it continues its expansion into emerging markets.
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