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Anheuser-Busch InBev silent on Bud Light Seltzer roll-out claims

2019-09-13 16:06:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev has declined to comment on reports suggesting the pending launch of four new Bud Light products, including a Bud Light seltzer.

Tags: light claims silent bud

 

How concerned should the beer category be about the hard seltzer boom? - Comment

2019-08-28 12:25:00| Daily beverage news and comment - from just-drinks.com

Hard seltzers have hogged the headlines in recent months, particularly the category's perceived threat to beer. Our beer commentator, Stephen Beaumont, looks under the hood of the newcomer's numbers and considers how real the threat truly is.

Tags: the comment category hard

 
 

Phusion Projects grabs hard seltzer spotlight with 14%-abv Four Loco launch

2019-08-15 16:17:00| Daily beverage news and comment - from just-drinks.com

Phusion Projects is to launch a 14%-abv hard seltzer under its Four Loko brand as new releases in the US alcoholic sparkling category accelerate in number.

Tags: hard projects launch spotlight

 

Pabst Brewing Co rolls out 8%-abv Pabst Blue Ribbon Stronger Seltzer

2019-08-13 16:43:00| Daily beverage news and comment - from just-drinks.com

Pabst Brewing Co (PBC) has lined up the trial launch of an 8%-abv hard seltzer under its Pabst Blue Ribbon (PBR) lager brand.

Tags: blue stronger rolls ribbon

 

Boston Beer Co takes Truly hard seltzer brand nationwide with US TV spots - video

2019-08-13 15:46:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co has readied a five-strong series of ads in the US for its Truly hard seltzer brand.

Tags: video hard brand takes

 

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