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Tag: seltzer
The Boston Beer Co's Truly Lemonade Hard Seltzer - Product Launch
2019-10-15 15:59:00| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co is to expand its Truly hard seltzer range with the addition of a spiked lemonade variant.
Tags: product
hard
boston
launch
The Boston Beer Co Truly seltzer "more drinkable" after recipe revamp
2019-10-15 15:01:00| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co has overhauled the flavour profile of its Truly hard seltzer to give the range a "crisper" taste.
Tags: boston
beer
recipe
revamp
Constellation Brands "surprised" by hard seltzer, readies Corona entry - CEO
2019-10-07 17:15:44| Daily beverage news and comment - from just-drinks.com
The head of Constellation Brands has confirmed the launch of a Corona-branded hard seltzer, against a backdrop of the alcoholic sparkling water segment having caught the beer industry by surprise.
Sports in hard seltzer sights as Anheuser-Busch InBev sponsors Big 12 Conference
2019-09-27 12:37:00| Daily beverage news and comment - from just-drinks.com
Anheuser-Busch InBev's new Natural Light Seltzer is to sponsor US college basketball, as the fast-growing hard seltzer category increasingly targets sports marketing.
Tags: sports
big
hard
conference
The Boston Beer Co's Truly hard seltzer to sponsor NHL
2019-09-23 17:17:50| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co is to sponsor the National Hockey League (NHL) in the US through its hard seltzer brand, Truly.
Tags: hard
sponsor
boston
beer
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