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Tag: hbbtv
Czech HbbTV adopts header bidding solution from R2B2
2017-10-16 16:00:04| Digital TV News
R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.
Tags: solution
czech
header
bidding
R2B2 brings content targeting to ads on HbbTV
2017-10-12 15:00:50| Digital TV News
R2B2, operator of R2B2 Multiscreen, a programmatic advertising network that includes internet content as well as Czech TV stations, is introducing content targeting for ads on HbbTV. Content targeting has been primarily associated with the internet, but now it is on TV as well.
Tags: content
ads
brings
targeting
HbbTV Association publishes IPTV specification
2017-09-26 09:00:16| Digital TV News
The HbbTV Association has announced that it has finalised and published its IPTV Specification. This specification builds on HbbTV 2. The specification defines how HbbTV terminals (e.g. STBs and televisions) can be used with IPTV services.
Tags: association
specification
publishes
iptv
Tiv premieres the first HbbTV 2.0.1 application: tivon!
2017-09-18 09:10:52| Digital TV News
Tiv, Samsung and Yotta Media Labs have presented the worlds first HbbTV 2.0.1 application at IBC 2017. The official launch of the tivon! App in the Italian market will be in Q4 2017 on tivuon! certified Samsung HbbTV devices.
Tags: application
premieres
hbbtv
Tiv and Yotta Media invest in HbbTV operator app development
2017-09-15 11:50:41| Digital TV News
Tiv has partnered with Yotta Media Labs to develop an HbbTV Operator Application that supports all of the features expected of a vertical network operators application for the Italian Free-To-Air satellite and terrestrial market.
Tags: media
development
operator
app
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