je.st

Home › shoppers

Tag: shoppers

Lincoln MKZ Super Bowl Ad Drives Active Shoppers to Dealer Websites

2013-02-19 18:14:08| AutomotiveDigest.com - Automotive Industry News

The Lincoln MKZ commercial, titled Phoenix, generated the largest increase in traffic to dealership websites on game day among in-market auto shoppers. Dylan Snyder, a Senior Analyst with Dataium, stated, While the Phoenix ad may not have been the most popular among football fans, it clearly resonated well with in-market auto shoppers. Learn more from Dataiums annual Super Bowl Promotional Impact Report for automotive advertisers.The Article Lincoln MKZ Super Bowl Ad Drives Active Shoppers to Dealer Websites appeared first on Automotive Digest.

Tags: super active websites dealer

Dealers Live Chat Increases Visibility with Online Shoppers

2013-02-16 20:53:27| AutomotiveDigest.com - Automotive Industry News

Dealer.com has partnered with ContactAtOnce! Dealer.com dealers will have Dealer Chat integrated into their marketing and operations solution. Embedding chat data and management into our platform means dealers have additional insight that will help them to focus their efforts more effectively when connecting with potential buyers, says Rick Gibbs, Dealer.com president and CEO. [More]The Article Dealers Live Chat Increases Visibility with Online Shoppers appeared first on Automotive Digest.

Tags: online live chat increases

Attract New-Car Shoppers with PowerDrive

2013-02-11 21:42:02| AutomotiveDigest.com - Automotive Industry News

More than 80% of new-car shoppers on Cars.com seek out information about dealerships, not just inventory, putting dealer branding and reputation squarely at the core of what it takes to succeed in todays marketplace. We first changed the model for new-car advertising when we launched BaseDrive in May, empowering dealers to showcase their brand and reputation, not just their inventory, said Mitch Golub, Cars.com president and founder. PowerDrive builds on that model and dials it up, giving dealers even more ways to elevate and influence at critical moments during a shoppers online journey. Learn more at Cars.com.The Article Attract New-Car Shoppers with PowerDrive appeared first on Automotive Digest.

Tags: attract shoppers newcar powerdrive

Top Reasons Car Shoppers Leave Auto Dealerships Without Buying

2013-02-09 16:00:34| AutomotiveDigest.com - Automotive Industry News

CAR-Research XRM recently released findings from its study of the top reasons car buyers really leave the auto dealership without buying. The study used a sampling pulled from January 2012 through December 2012 of 167,503 Interviews with customers from over 150 auto dealerships across the US, conducted by CAR Research XRMs Certified Research Call Center. In response to the question "Why did you leave the Dealership?" the generic answer "Still Shopping" ranked at 25% as the highest single reason. However, a full 48% of customers surveyed gave further details that they left because of a specific reason that they were still shopping; including Price, Financial, Inventory, and Style. A recent study by CAR-Research XRM studying a sampling of 167,503 interviews from over 150 auto dealers produced some interesting responses that dealerships will want to know when dealing with potential customers coming into the showroom. Be sure to read more!The Article Top Reasons Car Shoppers Leave Auto Dealerships Without Buying appeared first on Automotive Digest.

Tags: top auto car leave