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Why there's room for both Coca-Cola Energy and Monster - Comment

2019-04-03 16:48:00| Daily beverage news and comment - from just-drinks.com

With The Coca-Cola Co's "test and learn" attitude to new product launches, the group's latest move in the energy drinks sector is not a stretch. But, with a stake in major energy player, Monster Beverage Corp, the logic appears unclear. just-drinks deputy editor Lucy Britner explains why there is room for both brands in the burgeoning energy category. 

Tags: comment room energy monster


Dispute with Monster Beverage Corp continues as Coca-Cola readies Coke Energy

2019-03-28 17:55:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has finally delivered on its threat to launch an energy version of its namesake CSD, as the group waits on the outcome of a disagreement with Monster Beverage Corp.

Tags: energy continues corp monster


Monster Beverage Corp under threat from "Juul of energy" Bang - analyst

2019-03-20 15:06:00| Daily beverage news and comment - from just-drinks.com

Fast-growing energy drink brand Bang is causing disruption to Monster Beverage Corp in the US as it takes market share from the Coca-Cola-backed company, an analyst has said.

Tags: energy corp threat monster


Coca-Cola European Partners takes Monster Espresso to UK to fill RTD coffee gap - data

2019-02-14 15:34:00| Daily beverage news and comment - from just-drinks.com

Coca-Cola European Partners has launched two Monster Beverage Corp cold brew RTD coffees in the UK as it looks to attract a wider audience into the Monster energy drinks brand.

Tags: data takes partners fill


Brexit 'monster' urges Dutch to prepare

2019-02-14 11:36:28| BBC News | Business | UK Edition

The Dutch government tweets out a furry creature warning to firms about the impact of Brexit.

Tags: prepare dutch monster urges


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