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General Motors Shows It's Serious About Strengthening Cadillac by Using Layoffs
2014-12-10 22:23:27| Automakers - Topix.net
The layoff reduces to two shifts from one the work force building Cadillac ATS and CTS models in a move to shrink the output of those models, whose inventory has been swollen due to slow sales. With less output, GM's revenue surely will take a hit, but the longer-term objective is to strengthen Cadillac's pricing by reducing the discounts that once were GM's preferred method for shrinking inventory.
Tags: general
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Why General Motors Stuck With High Cadillac Prices Despite Slow Sales
2014-12-07 19:45:51| Automakers - Topix.net
The Cadillac ATS has won critical praise -- but the cars have been piling up at dealerships. GM announced last month that it will cut production of the compact luxury sedan.
Tags: high
general
sales
prices
Cadillac charting new course in New York City
2014-12-04 17:57:05| Automakers - Topix.net
Uwe Ellinghaus doesn't like to see Cadillac explicitly comparing itself to German luxury competitors in its ads. But he's determined to see Cadillac adopt the marketing strategies used by those rivals, including his former employer, BMW.
There's a great lease deal on Cadillac ATS, Kelley Blue Book says, for Black Friday
2014-11-28 01:24:33| Auto Dealers - Topix.net
Automakers aren't being left out of the Black Friday rush. Chevrolet, Buick and BMW are among the brands offering deals.
2015 Cadillac ATS 2.0T Premium Collection
2014-11-17 17:02:29| PC Magazine: New Product Reviews
The 2015 Cadillac ATS sedan's class-leading performance and cutting-edge tech shows that the best in entry-level luxury doesn't have to be imported.
Tags: collection
premium
cadillac
ats
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