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Google to offer customer match service for advertisers

2015-09-28 10:13:00| Telecompaper Headlines

(Telecompaper) Google will announce two new products at Advertising Week on 28 September, Customer Match and Universal App Campaigns. In a blog post, the company's senior vice president for advertising and commerce, Sridhar Ramaswamy, writes that the new Customer Match feature allows advertisers to address their highest-value customers on Google Search, YouTube and Gmail when it matters most. Customer Match can also be used to generate Similar Audiences to reach new customers on YouTube and Gmail who are likely to be interested in advertisers' product and services. The new services will be launched over the next few weeks. In addition, Google has launched the Universal App Campaigns service. Now available, the new AdWords campaign type allows companies to reach potential customers of their Android app across a variety of channels.

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Google officially launches new NFC payment service Android Pay

2015-09-11 18:18:26| Extremetech

Google is trying NFC payments again with Android Pay, but you might not be able to use it yet.

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Google to deliver Wi-Fi service at 400 railway stations in India

2015-09-11 01:00:00| Railway Technology

Indian Railways has collaborated with Google Fiber to deliver Wi-Fi hotspots in more than 400 stations across the country.

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Lafayette Transit System adding free Wi-Fi and Google Maps service for bus riders

2015-06-08 07:30:44| Wireless - Topix.net

Advocate photo by BRYAN TUCK Patrons board a Lafayette city bus Thursday at the Rosa Parks station in downtown Lafayette. Lafayette bus customers can now use Google Maps to navigate the transit system and will soon have access to free Wi-Fi as they travel - two changes aimed at luring more riders for the municipal bus service.

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Google Unveils Project Fi Mobile-Phone Service to Extend Reach

2015-04-23 13:24:51| Telecom - Topix.net

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Google Inc. is taking a plunge into the $189 billion market for wireless service, creating fresh competition for Verizon and AT&T and stepping up efforts to boost sales and lure users to its Android mobile-phone software.

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