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The Coca-Cola Co launches US Black-awareness campaign through Sprite

2020-06-25 18:46:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co is to work with hip-hop artists in a new US Sprite campaign that aims to "amplify Black voices."

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The Coca-Cola Co's Sprite Ginger - Product Launch

2020-02-12 18:06:00| Daily beverage news and comment - from just-drinks.com

The new varient follows the launch last year of Sprite Lymonade and limited-editions including Sprite Winter Spiced Cranberry. Coca-Cola said the new flavour targets consumer demand in the US for ginger-flavored sparkling drinks.

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