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Nike's 'Better for It' Women's Campaign Gets Brand's First-Ever Scripted YouTube Series

2016-01-28 20:07:55| Footwear - Topix.net

Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format - commercials, print ads, digital, etc.

Tags: series brands campaign youtube

 

3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences #MIMATweet

2016-01-28 14:33:38| Agriculture - Topix.net

Today's consumers are ALWAYS connected and constantly consuming information from a variety of sources. The question for marketers is: how can you capture the attention of your audience while they're on the go and multi-tasking constantly? One of the solutions that has surfaced in recent years is incorporating podcasts into your digital marketing mix.

Tags: sales offer value increase

 
 

Diageo brands drive United Spirits YTD sales leap

2016-01-28 12:18:00| Daily beverage news and comment - from just-drinks.com

United Spirits sales jumped 13% in the first nine months of its financial quarter, with more than half of that coming from Diageo brands.

Tags: united sales drive brands

 

Constellation Brands' Svedka Cucumber Lime vodka - Product Launch

2016-01-27 15:58:00| Daily beverage news and comment - from just-drinks.com

Constellation Brands has lined up a cucumber & lime-flavoured variant of its Svedka vodka brand.

Tags: product brands launch lime

 

Constellation Brands, Inc. (STZ) Position Held by Security National Trust Co.

2016-01-27 08:51:17| Beverages - Topix.net

Security National Trust Co. maintained its stake in Constellation Brands, Inc. during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission .

Tags: co national security position

 

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