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Boohoo buys Dorothy Perkins, Wallis and Burton brands
2021-02-08 08:51:25| BBC News | Business | UK Edition
The online fashion retailer takes over the brands but not the shops from failed retail group Arcadia.
Tags: brands
wallis
buys
burton
B2B Technology Brands Trust TopRank Marketing to Drive Growth in 2021
2021-02-02 14:54:37| Marketing and Public Relations - M&O
The dynamic nature of business in the B2B world during 2020 challenged many brands to find more strategic, reliable, efficient and effective marketing partners to guide them through uncertainty towards high performing marketing outcomes. Over the past year, many sectors within the B2B industry were affected by the drive towards digital and the need for partners to help strategize, implement and optimize new go to market programs. With the right agency partners, B2B companies have been able to turn the challenges brought by 2020 and turn them into opportunities for growth in 2021 and beyond. At TopRank Marketing, our B2B content, influence and search marketing solutions have consistently earned the trust and continued investment from some of the top B2B brands in the world. "B2B marketing has changed forever and along with those changes, expectations for agency partners to deliver are higher than ever. High performing B2B marketers understand that success is not just a matter of better marketing, it's also about the scalability of that marketing." Lee Odden, CEO at TopRank Marketing To meet the expectations of discerning B2B marketers, we are proud to provide best in class B2B content and influencer marketing solutions and expertise as well as: - World-Class Quality Service - Marketing Operations Excellence - Demonstrated ROI By combining world-class B2B marketing solutions with the best in service, operations and performance optimization, TopRank Marketing clients survived and thrived during one of the most challenging years on record. New B2B Technology Clients & Record Retention "We couldn't do this without your team." Garnor Morantes, Group Marketing Manager, LinkedIn While many companies have had to significantly pivot or reduce their marketing operations, TopRank Marketing has remained a go-to solution for B2B influencer marketing, content marketing and search marketing during the pandemic. In 2020 we adding numerous new B2B Technology clients including: - Nutanix - Spirion - Rubrik - Grapevine6 - A global telecommunications brand - Multiple global IT brands We have also continued to expand our B2B marketing consulting engagements with existing clients including: - LinkedIn - SAP - Upland Software - Code42 - Prophix - monday.com Trust-Driven Growth During a Year of Crisis Brand trust has grown as one of the great challenges for brands trying to better connect with their customers. However buyers continue to trust experts, which is why 78 percent of B2B marketers say that their prospects rely on advice from industry influencers, according to our groundbreaking 2020 State of B2B Influencer Marketing report. The growth our B2B marketing agency experienced in 2020 represents the trust and confidence top B2B brands have in the results we deliver. As a result, the work and partnership TopRank Marketing has had with top B2B brands has been recognized through multiple B2B B2B industry marketing awards. Were honored and thrilled to work on an exciting array of new B2B influencer and content marketing projects with so many mid market and large enterprise B2B technology companies. I dont know anyone who has come close to the kind of [B2B Influencer Marketing] thought leadership and track record of success that you and the folks that TopRank Marketing have. Marshall Kirkpatrick VP Influencer & Analyst Relations, Sprinklr The team at TopRank Marketing is committed to growing the trust of B2B marketers by continuing to share our hard won insights from 20 years in business through: - Original research - Case studies - Blog posts - Marketing campaigns - Speaking at industry conferences - Engaging our community on social channels - Contributed expertise to B2B industry publications. Let Trust Drive Your B2B Marketing Success We thank all of our new and existing clients and communities for turning a difficult year into one filled with many new successes. We also look forward to a 2021 abounding with exciting new opportunities with our B2B marketing community of clients, partners and peers. Contact us to learn more about our industry-leading B2B content, influence and search marketing services and find out why Brian Solis, Global Innovation Evangelist from Salesforce has said, "TopRank Marketing is the gold standard for B2B Influencer Marketing." The post B2B Technology Brands Trust TopRank Marketing to Drive Growth in 2021 appeared first on Newsroom.
Tags: technology
marketing
drive
growth
Asos buys Topshop, Topman and Miss Selfridge brands
2021-02-01 08:46:22| BBC News | Business | UK Edition
The online retailer buys the brands, not their shops, suggesting the 295m deal will cost jobs.
Tags: miss
brands
buys
topshop
Boohoo looks to buy Dorothy Perkins and Wallis brands
2021-01-29 08:51:22| BBC News | Business | UK Edition
The online fashion retailer would take on the brands but not the shops from failed High Street retailer Arcadia.
Tags: buy
brands
wallis
dorothy
Is Huawei looking to offload P and Mate smartphone brands?
2021-01-26 01:00:00| Total Telecom industry news
Sources are suggesting that Huawei is looking to sell off its P and Mate smartphone brands. In fact, it may have been looking to do so for some time. According to anonymous tipsters speaking to Reuters, Huawei began to explore the possibility of selling their high…read more on TotalTele.com »
Tags: brands
mate
smartphone
huawei
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