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A Call to Action (for Fleet Providers): Let Content Open Doors for You
2014-07-06 20:00:43| AutomotiveDigest.com - Automotive Industry News
As any great sales person will tell you, sales is not about a great product or service, its about the customers perception of value. For fleet decision-makers, value is helping to maximize the contribution of his fleet to the companys strategic goals as well as the savings derived from controlling costs. The more meaningful the value story, the better the chance that a fleet service or product provider can begin or move along the sales process with a fleet decision-maker. Even if the company has been an industry leader for 100 years, insists that every manager earn a Six Sigma Master Black Belt, regularly wins prestigious Best of awards, and reports fantastical total customer savings every quarter even with all of that, its important that you understand how to differentiate your value proposition in terms that are meaningful to the customer because thats the real key to winning and keeping business. As explained in the last column, earned media opportunities - print and digital advertising, public relations, trade shows, direct mail are important tactics for telling the value story. Yet, many times that story gets lost in translation, especially in advertising. Here are three common examples readily identifiable in most trade magazines representing every industry: 1. Smugness (The Top of the Mountain View) The message: We are XYZ company, the industry leader, with the best people, the best service, and the best technology. The Hype: The name says it all! A fleet manager can be confident that this companys star-power will rub off on him or her. It is the safest bet even without substantive proof. READ MORE The Article A Call to Action (for Fleet Providers): Let Content Open Doors for You appeared first on Automotive Digest.
Latin America Learning About Fleet Management
2014-07-05 22:31:07| AutomotiveDigest.com - Automotive Industry News
According to Telefonica, the Latin American market is evolving from security-focused telematics to optimization-focused telematics. It points out that fleet management is crucial to reduce fleet operational costs and improve company revenue thanks to productivity improvement. And it points to areas such as cost reduction through fuel reduction, fewer accidents and minimizing idling time among others. READ MORE The Article Latin America Learning About Fleet Management appeared first on Automotive Digest.
Tags: management
america
learning
latin
NAFA Releases New Fleet Information Management Guide
2014-07-05 21:30:04| AutomotiveDigest.com - Automotive Industry News
The amount of information, data, and knowledge on technology and fleet information management systems available is overwhelming. How do you make sense of it all quickly and with the assurance that you are making the best analysis and decisions possible? How do you become better versed to speak with the IT, purchasing, and procurement departments, and then report effectively to your upper management on fleet needs? Just published, NAFAs Fleet Information Management Guide provides a thorough review of the fundamentals of fleet information management (including fleet information management systems, FIMS) and reviews fleet system selection and technology options to consider. READ MORE about the Guide. The Article NAFA Releases New Fleet Information Management Guide appeared first on Automotive Digest.
Tags: information
guide
management
releases
Fleet Telematics Reaching Critical Mass
2014-06-30 05:18:25| AutomotiveDigest.com - Automotive Industry News
We spent several days last week with Janis Christensen, senior manager and director of Corporate Consulting at fleet management consulting firm Mercury Associates. Among other topics, we talked about the growing acceptance of telematics for fleets and how many fleets have seen substantial efficiency and cost benefits after adopting the technology. In this weeks issue, we feature a number of videos and articles on this subject. Michele Cunningham, senior vice president, Strategic Development at PHH Arval, talks about the growing role of telematics data in improving driver and asset productivity and safety outcomes. Bruce Horan, director of PHH Onboard gives us his thoughts on the myriad benefits of the technology; and GPS Insight makes the case for using telematics to right-size a fleet. Horan points out that while 20 percent of the North American fleet market has implemented telematics, he sees that doubling to 40 percent very soon. We think hes right the cost benefits for many fleets are too great to ignore. Janice Sutton Executive Editor The Article Fleet Telematics Reaching Critical Mass appeared first on Automotive Digest.
Tags: critical
mass
reaching
fleet
US 7th Fleet evaluates new maritime obscurant generator prototypes
2014-06-30 01:00:00| Naval Technology
The US 7th Fleet and the Navy Warfare Development Command (NWDC) have evaluated maritime obscurant generator prototypes to test their ability to safeguard naval assets against anti-ship cruise and ballistic missiles.
Tags: 7th
generator
maritime
fleet
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