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Whats Trending in Truck Fleet Management?
2014-06-01 23:32:33| AutomotiveDigest.com - Automotive Industry News
The truck fleet manager has a tough job. So, being able to access the resources and expert advice from a fleet management provider with a team specializing in complex truck fleets is a boon. Steve Jansen, director of Truck Fleet Services at Donlen, has more than 35 years of experience in transportation, many of them in fleet. When he began telling us about the trends he is seeing in the truck fleet arena we knew right away that we were going to get an insightful review of key issues. READ MORE The Article Whats Trending in Truck Fleet Management? appeared first on Automotive Digest.
Tags: management
truck
fleet
trending
A Call to Action (for Fleet Providers)
2014-06-01 21:46:58| AutomotiveDigest.com - Automotive Industry News
This is the first Fleet Management Weekly-exclusive column written by branding and marketing authority Ed Pierce expressly for product and service providers who want to connect and influence fleet decision-makers. Having just eclipsed 21 years of fleet industry marketing, I can confidently say this is the most exciting time to market your company, products and services to fleet decision-makers. As fast as technology is changing the fleet products and services you are promoting, it is changing the media that you use to promote them. Twenty years ago, Marketing supported sales by creating awareness. No sales rep wanted to make a cold call or go to a meeting and hear, Who is (name of company)? Today, studies show that about 71 percent of enterprise purchase decisions in the U.S. begin with research conducted online. More so, business buyers do not contact suppliers directly until 57 percent of the purchase process is complete. Obviously, awareness is now just the first of several critical marketing goals. In this age of the well-informed buyer, earning a great reputation, creating a differentiated position, providing quantifiable value, building a strong base of customer advocates, and delivering those messages effectively through multiple channels are your other important marketing goals. Multiple Channels Not that long ago, there was just one media channel, that was, earned. Companies either paid (advertising) for access or earned editorial coverage based on newsworthiness (public relations). Yes, you could disseminate a customer newsletter, but distribution was limited to customers and possibly a prospect list. In todays digital world, earned media has expanded to include banner advertising, Google Ads (AdWords), native advertising and more. Fleet Management Weekly was one of the digital media pioneers in any industry, and it is still a great example of how earned media must be an important part of your marketing mix. But the web has ushered in a second media channel, that is, owned. The owned channel includes your own corporate website, microsites, landing pages, video, blogs, social media presence, back links, and content marketing. The owned channel provides completely new opportunities to effectively reach fleet decision-makers. In the next column, well take a look at trends and opportunities related to the earned media channel as they pertain to the fleet industry. I welcome feedback, questions, suggestions, experiences and differing points of view from fleet product and service providers as well as from fleet managers, corporate buyers, consultants, trade association and media representatives who want to help build better connections. Just send an email to EdPierce@ItsTheArts.com. The Article A Call to Action (for Fleet Providers) appeared first on Automotive Digest.
Tags: call
action
providers
fleet
Fleet Tracking Solutions: Why Cheapest Isnt Best
2014-06-01 19:22:09| AutomotiveDigest.com - Automotive Industry News
When making the decision of which GPS tracking solution is best for your business, you need to evaluate based on the benefits and features you are looking to obtain. There are certainly tracking solutions that will only provide the current locations of your vehicles and have less upfront costs. If you are looking to gain full insight into your fleets activity, then an advanced GPS tracking solution, like GPS Insight, is right for your business. READ MORE The Article Fleet Tracking Solutions: Why Cheapest Isnt Best appeared first on Automotive Digest.
Tags: solutions
tracking
fleet
cheapest
NAFAs 2014 Conference Reports Largest Fleet Manager Attendance In Fleet Industry
2014-05-31 18:37:34| AutomotiveDigest.com - Automotive Industry News
With the final attendance numbers in hand, NAFA proudly announces the 2014 Institute & Expo remains the industrys largest learning and networking event by bringing together the most fleet management professionals year after year. The I&E just keeps reaffirming its dominant position in the world of fleet. Fleet managers from all over North America make it a must-see, must-do conference, and they are spreading the word, said NAFA Chief Executive Officer Phillip E. Russo, CAE. It is tremendous news to know that, as the I&E keeps scaling up in size, the demand is right at pace. READ MORE The Article NAFAs 2014 Conference Reports Largest Fleet Manager Attendance In Fleet Industry appeared first on Automotive Digest.
Tags: reports
industry
manager
conference
How to Connect With and Influence Fleet Decision Makers
2014-05-27 16:59:15| AutomotiveDigest.com - Automotive Industry News
With a career spanning 21 years in fleet industry marketing, Ed Pierce knows a thing or two about capturing the attention of fleet professionals. We are delighted to announce that in next weeks issue Ed will debut a Fleet Management Weekly-exclusive monthly column about marketing, expressly written for product and service providers who want to connect with and influence fleet decision makers. Ed says, As fast as technology is changing the fleet products and services you are promoting, it is changing the media that you use to promote them. Dont miss Eds inaugural column in the June 2nd issue of Fleet Management Weekly! Drive Safety, Janice The Article How to Connect With and Influence Fleet Decision Makers appeared first on Automotive Digest.
Tags: decision
connect
influence
makers
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